People are the core of successful business. They’re employees, customers, suppliers, distributors, retailers and neighbors. Their growth and well-being are crucial to the bottom line. We believe that the companies who truly value people will be more successful. After all, intrinsic worth is far more than monetary value alone. Accounting for the full picture of value is a powerful tool to improve business performance.

Despite this, there is little consensus on how companies should measure and value social and human capital because they are intangible assets. This means that companies often undervalue, and consequently, under-invest in the social and human capital they depend on.

To overcome these challenges, WBCSD is founding The Social and Human Capital Coalition: a movement to help companies integrate the importance of healthy, happy people with “planet” and “profit” as key drivers of effective decision-making and consequent sustainable growth.